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Distinguish Marketing Problem Vs Marketing Research Problem

Difference Between Marketing Problem Vs Marketing Research Problem


Following image highlights eight important points used to distinguish between marketing problem vs marketing research (MR) problem.

Difference between marketing problem and marketing research problem

Image credits © Prof. Mudit Katyani.

Difference between marketing problem and marketing research problem is based on the following eight points:

  1. Meaning of marketing problem and marketing research problem.
  2. Wide and narrow scope.
  3. Who can solve the problem?
  4. What problems they include?
  5. Availability of data and its relation to their studies.
  6. Cost and time-consumption.
  7. Whether the problem is of serious nature or not?
  8. Their interrelationship.

Now let's differentiate marketing problem and marketing research problem.

  1. Meaning :
    1. Any problem related to marketing of goods, and service is called a marketing problem.
    2. A marketing research problem is the one which is selected for a detailed study.
  2. Scope :
    1. The scope of a marketing problem is very wide. It includes all the marketing activities.
    2. The scope of a marketing research problem is narrow. It only includes the problem under study.
  3. Solved by :
    1. Marketing problem can be solved by the regular staff or employees of the company.
    2. Marketing research problem can only be solved by qualified and trained staff.
  4. Problems about :
    1. Marketing problem includes problems about; the product, price, place and promotion.
    2. Marketing research problem includes problems about conducting research i.e. selecting a sample, selecting a method of a survey, etc.
  5. Data :
    1. Marketing problem can be studied even if data is not available.
    2. Marketing research problem cannot be studied if proper data is not available.
  6. Cost and time :
    1. Study of a marketing problem is not costly and time-consuming.
    2. Study of a marketing research problem is costly and time-consuming.
  7. Seriousness :
    1. All marketing problems are not serious. Some problems are temporary and other problems can be solved easily.
    2. All marketing research problems are serious. These must be solved quickly else the company will suffer a loss.
  8. Interrelationship :
    1. All marketing problems are not marketing research problems.
    2. All marketing research problems are marketing problems.




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