KALYAN CITY LIFE

Sharing Wisdom and Vivid Memories of Life

About

Kalyan City is a fast emerging residential township in the Thane district of Maharashtra state, India. It is a central suburban town and resides 54 km north-east of Mumbai. This blog regularly shares quality academic materials. Here we also document our unique experiences and vivid memories of life. Read our lucid, informative articles to excel your understanding, knowledge and success.

Team

Articles published on Kalyan City Life blog is inspired by our work experience, field research, study of various good books and papers, seminars and consultations from subject scholars. Our unique collection of useful study notes is an outcome of a team effort and hard work of Gaurav Akrani, Prof. Mudit Katyani and Manoj Patil.

yin yang

Importance of Marketing Research to Government

Marketing Research plays a significant role in helping Government to perform some of its crucial regulatory functions. It provides an up-to-date market-related data to the government and helps it to monitor, plan, coordinate and regulate the entire economy of its area of jurisdiction. The government studies information provided by MR and uses it to understand the market forces, formulating policies, fixing critical priorities, allocating resources, providing social welfare benefits, regulating a market, stabilising an economy, so on.

Importance of marketing research to government is as follows:

importance of marketing research to government

Image credits © Gaurav Akrani.

Read More

yin yang

Fayol's Principle of Division of Work - Meaning, Example, Explanation

Principle of Division of Work


In context of this article, let's revise the meaning of following words:

  1. Division of something (e.g. an object, a process, work, etc.) means to divide, chop or break it up into smaller parts to facilitate a better understanding, easier handling and operation, and focused observation on a fixed set of goals. It is a way to separate things apart based on some established criteria like quality, quantity, nature of work, so on. It untangles, simplifies, and narrows down various complexities that were involved prior separation. It helps to ease and enhance the efficiency of managing a giant complex task through smaller chunks that are easy to handle.
  2. Work is any assigned job, task, duty, goal or an objective one is supposed to accomplish (achieve) before the deadline (on-time) and as expected at the expense of one's mental and physical labour to earn the desired reward (usually monetary but not always) in return.

With this understanding, let's grasp the meaning of division of work:

meaning of division of work

Image credits © Gaurav Akrani.

Read More

yin yang

Principles of Good Layout for an Advertisement Copy

Principles of Good Layout


The twelve features, qualities, or principles of good layout are as follows:

principles of good layout

Image Credits © Manoj Patil.

Read More

yin yang

Basic Assumptions of Law of Demand

Assumptions of Law of Demand


Law of Demand can operate and remain valid only if certain things like income, population size, climate, consumer's tastes and expectations, etc., are assumed to remain constant or equal. In other words, there is a need for an assumption or a consideration that these things do not change at all under any circumstances.

The six basic assumptions of law of demand are as follows:

assumptions of law of demand

Image Credits © Gaurav Akrani.

Read More

 
Scroll To Top