KALYAN CITY LIFE

Sharing Wisdom and Vivid Memories of Life

About

Kalyan City is a fast emerging residential township in the Thane district of Maharashtra state, India. It is a central suburban town and resides 54 kms north-east of Mumbai. This blog regularly shares quality academic materials. Here we also document our unique experiences and vivid memories of life. Read our lucid informative articles to excel your understanding, knowledge and success.

Team

Articles published on Kalyan City Life blog are inspired from our work experience, field research, study of various good books and papers, seminars and consultations from subject scholars. Our unique collection of useful study notes is an outcome of a team effort and hard work of Gaurav Akrani, Prof. Mudit Katyani and Manoj Patil.

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Twelve Steps in Marketing Research Process

Steps in marketing research process


Following image depicts the steps in a marketing research process.

Steps in marketing research process

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Difference Between Market Research vs Marketing Research

Difference Between Market Research vs Marketing Research


Following image shows five important points of comparison used to find out the difference between Market Research vs Marketing Research (MR).

Difference between market research vs marketing research

Image credits © Prof. Mudit Katyani.

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Is Marketing Research Scientific or Not? Explain

Is marketing research scientific or not?


Marketing research is not a pure science like physics and chemistry. It is a social science. It uses scientific methods for solving marketing problems. It uses an observational and experimental method for collecting data. These methods are very scientific. MR is very practical and systematic. It doesn't use trial or error method or guess work.

We can find out whether marketing research is scientific or not by answering following important questions:

is marketing research scientific or not

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Departments and Organizational Structure of Advertising Agency

Organizational structure of advertising agency


Advertising agency must have a suitable internal organizational structure to keep functioning properly with a smooth workflow.

When an advertising agency decides to establish its organizational structure, it must ask itself important questions like:

  1. What is the suitability and/or requirement of a department?
  2. How the span of control should be within an agency?
  3. Is there any mechanism or provision to make communication and coordination more effective within an agency? So on.

All advertising agencies don't have a same organizational structure. Their structure varies from one agency to another. It is so, since, all organizations are unique and their objectives, requirements, functional areas and specialized departments are not common.

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