KALYAN CITY LIFE

Sharing Wisdom and Vivid Memories of Life

About

Kalyan City is a fast emerging residential township in the Thane district of Maharashtra state, India. It is a central suburban town and resides 54 kms north-east of Mumbai. This blog regularly shares quality academic materials. Here we also document our unique experiences and vivid memories of life. Read our lucid informative articles to excel your understanding, knowledge and success.

Team

Articles published on Kalyan City Life blog are inspired from our work experience, field research, study of various good books and papers, seminars and consultations from subject scholars. Our unique collection of useful study notes is an outcome of a team effort and hard work of Gaurav Akrani, Prof. Mudit Katyani and Manoj Patil.

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Essential Qualities of a Good Field Investigator

Qualities of a Good Field Investigator


Field investigator is a professional who carry out investigations or research works for his employer to gather information and/or collect data from the concerned respondents (people he interview). He is an individual who is also called an ‘Interviewer’. It is so, since, he asks questions and record their respective answers immediately.

In order to become a good field investigator, he must possess essential qualities of head and heart. He must have a good academic background, better command on communication skills, decent personality that is pleasing to others, genuine interest in doing his work, maturity in his thoughts, actions and behaviors, and enough determination, integrity and patience to accomplish tasks assigned to him.

There is nothing like a rigid or hard and fast rule about some fixed qualities an investigator must have. However, in order to be a good field investigator and succeed professionally following qualities are essential for him.

Qualities of a Good Field Investigator

Image credits © Gaurav Akrani.

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Twelve Steps in Marketing Research Process

Steps in marketing research process


Following image depicts the steps in a marketing research process.

Steps in marketing research process

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Difference Between Market Research vs Marketing Research

Difference Between Market Research vs Marketing Research


Following image shows five important points of comparison used to find out the difference between Market Research vs Marketing Research (MR).

Difference between market research vs marketing research

Image credits © Prof. Mudit Katyani.

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Is Marketing Research Scientific or Not? Explain

Is marketing research scientific or not?


Marketing research is not a pure science like physics and chemistry. It is a social science. It uses scientific methods for solving marketing problems. It uses an observational and experimental method for collecting data. These methods are very scientific. MR is very practical and systematic. It doesn't use trial or error method or guess work.

We can find out whether marketing research is scientific or not by answering following important questions:

is marketing research scientific or not

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