KALYAN CITY LIFE

Sharing Wisdom and Vivid Memories of Life

About

Kalyan City is a fast emerging residential township in the Thane district of Maharashtra state, India. It is a central suburban town and resides 54 kms north-east of Mumbai. This blog regularly shares quality academic materials. Here we also document our unique experiences and vivid memories of life. Read our lucid informative articles to excel your understanding, knowledge and success.

Team

Articles published on Kalyan City Life blog are inspired from our work experience, field research, study of various good books and papers, seminars and consultations from subject scholars. Our unique collection of useful study notes is an outcome of a team effort and hard work of Gaurav Akrani, Prof. Mudit Katyani and Manoj Patil.

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Fourteen Proven Ways to Improve Human Relations

How to Improve Human Relations?


The following image depicts, how to improve human relations?

How to improve human relations

Image credits © Gaurav Akrani.

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Difference Between Primary and Secondary Data in 16 Points

Difference between primary and secondary data


The difference between primary and secondary data is briefly depicted below.

difference between primary and secondary data

Image credits © Gaurav Akrani.

The distinction between primary and secondary data are based on:

  1. Meaning, example and definition,
  2. Originality of data,
  3. Need of adjustment,
  4. Sources of data,
  5. Type of data,
  6. Methods used to collect data,
  7. Reliability of the obtained data,
  8. The time consumed,
  9. Need of investigator,
  10. Cost effectiveness,
  11. When data are collected?
  12. Capability to solve problem,
  13. Suitability to meet the requirement,
  14. Bias or personal prejudice,
  15. Who collects the data? and
  16. Precaution before using the data.

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Essential Qualities of a Good Field Investigator

Qualities of a Good Field Investigator


Field investigator is a professional who carry out investigations or research works for his employer to gather information and/or collect data from the concerned respondents (people he interview). He is an individual who is also called an ‘Interviewer’. It is so, since, he asks questions and record their respective answers immediately.

In order to become a good field investigator, he must possess essential qualities of head and heart. He must have a good academic background, better command on communication skills, decent personality that is pleasing to others, genuine interest in doing his work, maturity in his thoughts, actions and behaviors, and enough determination, integrity and patience to accomplish tasks assigned to him.

There is nothing like a rigid or hard and fast rule about some fixed qualities an investigator must have. However, in order to be a good field investigator and succeed professionally following qualities are essential for him.

Qualities of a Good Field Investigator

Image credits © Gaurav Akrani.

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Twelve Steps in Marketing Research Process

Steps in marketing research process


Following image depicts the steps in a marketing research process.

Steps in marketing research process

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